Titel: Stop, Think, Go, Do : How Typography and Graphic Design Influence Behavior
Verlag: Quarto Publishing Group USA
Erscheinungsjahr: 2012
Sprache: Englisch
ISBN-10: 1592537669
ISBN-13: 9781592537662
Einband: Softcover
Zustand: Very Good
Gewicht: 1,843�Pfund

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Inhaltsangabe

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

�ber die Autorinnen und Autoren

Steven Heller wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review.

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser.

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