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Inhaltsangabe: From three design partners at Google Ventures, a unique five-day process for going from problem to prototype. The companies that Google Ventures invest in face big questions every day: Where s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions and quickly. And now there s a sure-fire way to solve their problems and test solutions: the sprint. While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a design sprint a five-day process to help companies answer crucial questions. His sprints were used in the development of everything from Gmail to Google X to Chrome. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who have worked on numerous products, including the YouTube redesign. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies, inside Google and in others companies or environments who have sought their help. They ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more. A practical guide to answering business questions, "Sprint" is a book for groups of any size, from small startups to Fortune 100s, from teachers and PTAs to nonprofits and public institutions. It s for anyone with a big opportunity, problem, or idea who needs to get answers today."
Entrepreneurs and leaders face big questions every day. How should you be focusing your efforts? What will your idea look like in real life? How do you start? How many meetings and discussions does it take before you can be sure you've got the right solution? Now there's a sure-fire way to answer these important questions: the sprint.
Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to answer crucial questions and deliver the best results in the least time, allowing the business to move on to the next level. It's a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Chrome to Google X. With John Zeratsky and Braden Kowitz at Google Ventures, the team has run more than one hundred sprints with startups across all kinds of business, including mobile, e-commerce, healthcare and finance.
Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's for companies or groups of any size, from small startups to Fortune 100s, from teachers to non-profits - anyone who has a big opportunity, problem, or idea, and who needs to get started.
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