How to Be a Sports Agent

In its simplest form, a sports agent is an individual or company who represents a sportsperson. Their job is to get better contracts, better endorsements, better sponsorships, and better deals. The problem, however, is so much money flooding professional sports today, and human greed, which can lead to conflicts of interest. This is a practical, down-to-earth guide that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent. Topics include an analysis of what it is to be an agent; the difference between a good and bad agent; contracts and regulations; marketing, merchandising, licensing, and sponsorship deals; the art of negotiation; the role of the lawyer as agent and adviser; and keeping the clients happy.