The CLAAS company, one of the world's leading manufacturers of agricultural engineering equipment, has managed to successfully reconcile tradition and innovation since it was founded in 1913. In this book, the authors show how a spirit of inventiveness and a deeply ingrained culture that values innovation has brought visionary technologies in equipment design and production to fruition.

It tells the compelling story of this international company and introduces some of the smart minds behind the most forward-thinking ideas. In fusing mechanical engineering with digitalisation, CLAAS has developed ground-breaking technologies that address the future of agriculture and one of the greatest challenges of our time: feeding an ever-growing global population.

�ber die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teor�a y cr�tica del dise�o y han escrito m�s de sesenta libros sobre la materia, muchos de los cuales se han convertido en �xitos de ventas. Tambi�n han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Dise�o del siglo XX, El dise�o industrial de la A a la Z, Scandinavian Design y Dise�o del siglo XXI.

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