Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Morgan, Adam W.

ISBN 10: 1642790710 ISBN 13: 9781642790719

Verlag: Morgan James Publishing, 2019

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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”

Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

�ber die Autorin bzw. den Autor: Adam Morgan has been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from the One Show to local Addys. He was named one of the 40 under 40 business leaders by Utah Business Magazine and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. Currently he is a Senior Creative Director at Adobe. Adam has published many articles on managing creative teams and data-driven creativity. He currently resides in Salt Lake City, Utah and works from San Jose, California.

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Titel: Sorry Spock, Emotions Drive Business: ...
Verlag: Morgan James Publishing
Erscheinungsdatum: 2019
Einband: Paperback
Zustand: Good
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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Morgan, Adam W.

Verlag: Morgan James Publishing, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Morgan, Adam W.

Verlag: Morgan James Publishing, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Morgan, Adam W.

Verlag: Morgan James Publishing, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1642790710I2N00

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Morgan, Adam W.

Verlag: Morgan James Publishing, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1642790710I4N00

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Morgan, Adam W.

Verlag: Morgan James Publishing, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1642790710I4N00

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

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Paperback. Zustand: Very Good. Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781642790719

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Adam W. Morgan

Verlag: Morgan James Publishing 01/b /05 F, 2019

ISBN 10: 1642790710 ISBN 13: 9781642790719

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Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9781642790719

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