Social Media and Society: An Introduction to the Mass Media Landscape

Beschreibung:

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1538185997I4N00

Diesen Artikel melden

Inhaltsangabe:

Über die Autorinnen und Autoren: Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.