Social Media Roots

Social Roots traces the history of a fundamental economicshift that is underway. The shift is rooted in virtualization,a key innovation factor, but when combined with influencenetworks, the significance becomes transformative. The combinedpower of these dimensions is creating a new economicparadigm based on return on collaboration metrics rooted insocial capital theory.Inside is the story of the near magical transformation, writtenspecifically so we do not forget the significance of thisdecade of leadership in the influence economy. Many of the storiesin the first part of Social Roots are about organizations thattook the opportunity to experiment and experience the powerof social networking approaches to conducting business; andsocial innovators striving to make the world a better place. Theircontributions to creating the influence economy are numerous,and their story of how they achieved success creates a tapestryof insight.