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Bibliografische Details

Titel: Social Media Explained : Untangling the World's Most Misunderstood Business Trend
Verlag: Schaefer, Mark W.
Erscheinungsjahr: 2014
Sprache: Englisch
ISBN-10: 0615840035
ISBN-13: 9780615840031
Einband: Softcover
Zustand: Very Good

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Inhaltsangabe

Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

�ber die Autorin bzw. den Autor

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

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