Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

Stuart Cunningham

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Sprache: Englisch

Verlag: New York University Press, 2019

1479846899 / 9781479846894

Serie: Buch 7 von 30 - Postmillennial Pop

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Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.…

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Titel
Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley
Autor
Stuart Cunningham
Verlag
New York University Press
Erscheinungsjahr
2019
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1479846899
ISBN-13
9781479846894
Serie
Buch 7 von 30: Postmillennial Pop

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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