This book explores the evolution of social media, from traditional communication forms to modern dynamics like cancel culture, self-expression, and celebrity influence. The author uses empirical case studies to examine the profound impact of these platforms on a global scale and to reconsider the user’s role in the broader social media ecosystem.

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Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.

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