Social Communication In Advertising: Consumption in the Mediated Marketplace. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: - -, 2005
- Softcover
- Gebraucht
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
Verkäufer:in bei ZVAB seit 15. August 2012
Zustand: Gebraucht - Gut
EUR 4,94
Artikelbeschreibung des Verkäufers
This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Bestandsnummer des Verkäufers 6545-9780415966764
- Titel
- Social Communication In Advertising: Consumption in the Mediated Marketplace
- Autor
- -
- Verlag
- - -
- Erscheinungsjahr
- 2005
- Zustand
- Very Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 0415966760
- ISBN-13
- 9780415966764
- Auflage
- 3. Auflage
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.