Social Communication in Advertising : Consumption in the Mediated Marketplace. Dieser Artikel ist nicht verfügbar.
Kline, Stephen, Jhally, Sut, Botterill, Jacqueline, Leiss, William
Sprache: Englisch
Verlag: Taylor & Francis Group, 2005
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer:in bei ZVAB seit 13. Oktober 2008
Zustand: Gebraucht - Gut
EUR 5,70
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers GRP70928201
- Titel
- Social Communication in Advertising : Consumption in the Mediated Marketplace
- Autor
- Kline, Stephen, Jhally, Sut, Botterill, Jacqueline, Leiss, William
- Verlag
- Taylor & Francis Group
- Erscheinungsjahr
- 2005
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0415966760
- ISBN-13
- 9780415966764
- Auflage
- 3rd Edition.
- Artikelgewicht
- 2,055 Pfund
- Abmessungen
- N/A
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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Über die Autorin bzw. den Autor
William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.
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