Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Bestandsnummer des Verk�ufers 7719-9781841120393

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Bibliografische Details

Titel

Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

Verlag

Erscheinungsjahr

2001

Sprache

Englisch

ISBN-10

1841120391

ISBN-13

9781841120393

Einband

Paperback

Zustand

Very Good

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�ber diesen Titel

Inhaltsangabe

This is an introduction to the basics of brands and branding, with hints, tips and experiences.

�ber die Autorin bzw. den Autor

John L. Mariotti is President and CEO of The Enterprise Group, time-shared executive advisors. An experienced executive, and formerly President of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is also management columnist for IndustryWeek magazine, and author of The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, a guest lecturer at the University of Tennessee College of Business, who also serves as a board advisor to Henkel-Manco, and a Director of HomeCare Industries. Mariotti holds Bachelors and Masters degrees in Engineering. His web address is www.shape-shifters.com

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