Small Business E-Commerce Management
Chaston, Ian
ISBN 10: 1403912327 ISBN 13: 9781403912329
Verlag: Palgrave, 2004
Gebraucht
Softcover
Verkäufer
WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. November 2005
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Bestandsnummer des Verkäufers wbb0022784821
Inhaltsangabe:
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
Über die Autorin bzw. den Autor: IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Small Business E-Commerce Management
Verlag: Palgrave
Erscheinungsdatum: 2004
Einband: Softcover
Zustand: Good