As psychology advances its understanding of the mind and brain, perhaps the last remaining bastion of mystery about why we do what we do relates to love and attraction. However, recent research suggests that even the mysteries of attraction are being revealed - which is great news for those amongst us who would rather not leave seduction to chance.

In this illuminating follow-up to his acclaimed bestseller, The Motivated Mind, Dr Raj Persaud draws on the very latest research to show not only how to increase your attractiveness generally, but how to become absolutely irresistible to anyone. For example, do you know... that experiments on dating can predict with over 80% accuracy who will be attracted to who by whether just a few simple conversational strategies are used on a date? why abnormally low lighting is strongly associated with romance, why women wear blusher on their cheeks, or lipstick to enhance their pouting lips? Or that seeking to be agreeable on a date is not actually the most attractive or successful strategy to use. And for anyone out there who is looking for that rare combination of brains and beauty, there is reassuring news: current research reveals that it is indeed perfectly possible to guess a person's IQ from the way they look. Frank, witty and packed with useful questionnaires and invaluable advice, Simply Irresistible is the essential guide on how to catch - and keep - your perfect partner.

�ber die Autorin bzw. den Autor:

Professor Persaud is a consultant psychiatrist working in the British National Health Service at the world-famous Maudsley Hospital in south London, and an honorary senior lecturer at the Institute of Psychiatry, University of London. Uniquely for a doctor, he also holds a first-class honours degree in psychology from University College London, which recently awarded him the title of Fellow in recognition of his ground-breaking work in psychiatry. Other medical awards and honours include the prestigious Royal College of Psychiatrists' Research Prize and Medal, the Denis Hill Prize and the Osler Medal.

Professor Persaud is the author of Staying Sane, From the Edge of the Couch, and The Motivated Mind, and his work has been published in academic medical journals, including the British Medical Journal. He writes regularly for the national press and hosts BBC Radio 4's All in the Mind - the only broadcast series dedicated specifically to reporting on academic psychology and psychiatry. He also appears regularly on television programmes such as Question Time, Newsnight and Tomorrow's World. In a recent poll of members of the Royal College of Psychiatrists published in the Independent on Sunday newspaper, he was voted one of the top ten psychiatrists in the UK. He is married to an eye surgeon, has a son and a daughter, and lives in London.

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