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Simplicity: The New Competitive Advantage in a World of More, Better, Faster

Jensen, William D.

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ISBN 10: 073820210X / ISBN 13: 9780738202105
Verlag: Basic Books, Reading, Massachusetts, U.S.A., 2000
Gebraucht Zustand: Fine Hardcover
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Bibliografische Details

Titel: Simplicity: The New Competitive Advantage in...

Verlag: Basic Books, Reading, Massachusetts, U.S.A.

Erscheinungsdatum: 2000

Einband: Hardcover


Zustand des Schutzumschlags: Fine

Auflage: First Edition.

Über diesen Titel


Choosing among infinite possibilities is the toughest part of today's work, when information is abundant and the most precious resources are people's time and attention. We need easy-to-use tools that help us choose what to do and what not to do, especially when any hesitation or misstep can spell disaster. But how do you make sense of the clutter? In Simplicity , Bill Jensen offers a highly engaging and pragmatic approach to competing in the fast-paced information age by being disciplined about how you make sense of everything around you. Drawing on a groundbreaking study of over 2,500 people in 460 companies, Jensen presents new tools and strategies for applying common sense and critical thinking to any business situation—from running more effective meetings to leading large-scale change programs. Simplicity is about working smarter, not harder; it gives you the power to create more flexible and productive organizations, more compelling experiences for colleagues and customers, and more fulfilling work for everyone.Simplicity is ... All about competing on clarity Being disciplined about how you make sense of things Being passionate about how you use people's time and attention When everyone knows how to get what they need to make a decision Among the questions Simplicity answers: What is your cost of confusion and the value of clarity? Are you using clarity to go faster, work smarter? Do you have a strategy for creating a simpler company? How will you continuously figure out what you don't know? Either create less clutter or make more sense of it faster than the competition—and you win.


Scary fact: Business information doubles about every three years. In other words, if your job is complex now, in three years you'll have twice as much noise to sift through just to get your work done. Bill Jensen makes no bones about it: Making a job simpler is very hard work, and it's getting harder all the time. But he believes it's possible, and in Simplicity, he lays out concrete steps for managers to follow. For example, he offers a five-step process for launching a new project: Know which few things are important; consider how people will feel when you move forward on these things; use the right tools; create expectations and then manage those expectations; and create a "teachable view" of what you're trying to achieve.

If you consider all five of these building blocks before launching a new project, you should be able to overcome one of the biggest problems workers have with their jobs: too much information, with too little filtering. In fact, Jensen says, about 80 percent of business communication--meetings, e-mails, presentations, whatever--has a major problem: the information doesn't require action, or it requires action but there are no consequences of doing nothing. These building blocks can be applied to every form of communication and, most important, can be used as a formatting device to describe projects from start to finish quickly on a single sheet of paper. That'll get anyone's attention, from the boss on down to the people who actually have to do the work the project requires. It doesn't get any simpler than that. --Lou Schuler

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