SIMPLE Scaling provides the tools to do what so few startups ever manage to do: break free of the gravitational pull of the everyday and shoot for the stars.

In clear, unambiguous prose, the ten principles within these pages offer all the knowledge you need to achieve scale—from developing a scale-up psyche to establishing your purpose, sourcing the right people, planning, and implementing repeatable performance to fuel 10x growth.

This comprehensive, down-to-earth guide will walk you through each stage of the scaling process in one elegant, integrated framework, showing you how to overcome all the challenges you’ll meet along the way.

If you want to scale your business, SIMPLE Scaling is your source code. Written by business leaders who have been there and done that, it’s the only book you need to beat the odds.

�ber die Autorinnen und Autoren

Brendan McGurgan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader.

Claire Colvin is a highly experienced Talent Leader and partner of scaling CEOs, building the right culture and people-centered systems to accelerate the scaling process. The former Talent Director on the Board of CDE and qualified with a master's degree in HRM, she draws on twenty-five years' experience in high-growth SMEs, global organizations, and major UK PLCs.

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