Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

Judy Bell

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Sprache: Englisch

Verlag: Bloomsbury Publishing Plc, 2017

1501315498 / 9781501315497

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Artikelbeschreibung des Verkäufers

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's Look-Compare-Innovate model. New to This Edition- 30% new full color photographs showcase the best examples of award-winning global visual merchandising- Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)- New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)- Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9)Key Features- Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design- Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday - Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapterSilent Selling STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions Teaching Resources- Instructor's Guide and Test Bank provides suggestions for planning the course and using the text in the classroom- PowerPoint presentations include images from the book and provide a framework for lecture and discussion- Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation make it easy to assignthe online resources PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315565.…

Bestandsnummer des Verkäufers CIN1501315498A

Titel
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
Autor
Judy Bell
Verlag
Bloomsbury Publishing Plc
Erscheinungsjahr
2017
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
1501315498
ISBN-13
9781501315497
Auflage
5. oder spätere Auflage

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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