Titel: Sign Me Up! : A Marketer's Guide to Email Newsletters that Build Relationships and Boost Sales
Verlag: iUniverse
Erscheinungsjahr: 2006
Sprache: Englisch
ISBN-10: 1583486712
ISBN-13: 9781583486719
Einband: Softcover
Auflage: 0th Edition.
Zustand: Very Good
Gewicht: 0,848�Pfund

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Inhaltsangabe

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and servicesSign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: www.returnpath.biz/signmeup

Rese�a del editor

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

Sell more products and services
Boost customer satisfaction and loyalty
Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

Write and design great newsletters
Build and maintain responsive and targeted lists
Increase response to every email you send
Test and measure the effectiveness of your email program
Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup

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