A Short Course in International Marketing Blunders : Learn from the Mistakes of Others
Mitchell, Charles
ISBN 10: 1885073607 ISBN 13: 9781885073600
Verlag: World Trade Press, 2005
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Softcover
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Better World Books, Mishawaka, IN, USA
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AbeBooks-Verkäufer seit 3. August 2006
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Beschreibung
Beschreibung:
Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP84663518
Inhaltsangabe:
International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Reseña del editor: International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Bibliografische Details
Titel: A Short Course in International Marketing ...
Verlag: World Trade Press
Erscheinungsdatum: 2005
Einband: Softcover
Zustand: Very Good
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A Short Course in International Marketing Blunders
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-K-015-01511
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A Short Course in International Marketing Blunders : Learn from the Mistakes of Others
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 7203192-6
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