Titel: How YOU (tm) Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be
Verlag: Global Insight Communications
Ver�ffentlichungsdatum: 2008
Sprache: Englisch
ISBN-10: 0979901022
ISBN-13: 9780979901027
Bindung: Paperback
Zustand: Very Good

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Inhaltsangabe

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You’ll learn how to:

- Identify the 6 essential positioning elements that define your personal brand

- Master the 5 everyday activities that most clearly communicate your brand

- Avoid the top 20 Personal Brand Busters™ that could keep you from success

- Increase your earning power and job satisfaction

- Build on-the-job trust and loyalty in YOU™

�ber die Autorin bzw. den Autor

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries.

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