Seven Keys to Communicating in Brazil PB: An Intercultural Approach
Kelm, Orlando R.|Victor, David A.
ISBN 10: 1626163529 ISBN 13: 9781626163522
Verlag: GEORGETOWN UNIV PR, 2016
Neu
Softcover
Verkäufer
moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 9. Juli 2020
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Why just talk to Brazilians when you can connect with them? Supplemented by anecdotes, case studies, and photos, this book helps you learn key cultural differences between Brazil and North America that can enable you to overcome communication barriers to fo. Bestandsnummer des Verkäufers 596453514
Inhaltsangabe:
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.
Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
Über die Autorin bzw. den Autor:
Orlando R. Kelm is an associate professor of Hispanic linguistics at the University of Texas at Austin and associate director of Business Language Education at the McCombs School of Business. His publications and consulting center on intercultural communication focus on Latin America and foreign language learning with emphasis on the use of innovative technologies.
David A. Victor is a professor of management and international business at Eastern Michigan University. Victor has consulted and run programs for more than two hundred companies and organizations, including Fortune 500 companies, governments, and NGOs. He is the author of many business communication books and the editor in chief of the Global Advances in Business Communication Journal.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Seven Keys to Communicating in Brazil PB: An...
Verlag: GEORGETOWN UNIV PR
Erscheinungsdatum: 2016
Einband: Softcover
Zustand: New