Services Marketing

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Zustand: Hervorragend | Seiten: 416 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Bestandsnummer des Verkäufers 12288528/1

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Bill Chitty is a Lecturer in Marketing at the Murdoch Business School, where he teaches both undergraduate and postgraduate units in integrated marketing communication, services marketing, and marketing management. He has also lectured in marketing for the Singapore National Employer Federation-Murdoch University Commerce programme, and for the Murdoch MBA programme in Manila.

Andrew Hughes is a marketing lecturer at Australian National University. His research focuses on Political marketing, celebrity marketing, branding, advertising (especially television advertising), strategy, services marketing and non profit marketing.

Dr Steven D'Alessandro is a Senior Lecturer in marketing at Macquarie University. He has published 58 refereed papers in leading international journals (including the European Journal of Marketing, International Marketing Review, Psychology and Marketing, Journal of Marketing Theory and Practice and Applied Economics) books, and conferences.