Services Marketing Management: An International Perspective
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ISBN 10: 0471984906 ISBN 13: 9780471984900
Verlag: - -, 1999
Gebraucht
Paperback
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Bahamut Media, Reading, Vereinigtes Königreich
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Beschreibung
Beschreibung:
This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780471984900
Inhaltsangabe:
A relatively new marketing discipline, services marketing has become the focus of a great deal of research and experimentation, both in the academy and industry, internationally. Written by the President of the European Marketing Academy (EMAC), this book offers a unique international perspective on state-of-the-art service marketing theory and practice.
Über die Autorin bzw. den Autor: Hans Kasper is Professor of Services Marketing and Retailing at Maastricht University, The Netherlands and was former president of EMAC (European Marketing Academy). He is also director of ETIL, a research and consultancy agency. Piet van Helsdingen is Senior Vice-President within the international division of ABN AMRO bank and focuses on restructuring and marketing. He lectures in marketing of financial services. Wouter de Vries jr lectures in services marketing at The Free University, Amsterdam, The Netherlands and is a consultant for service companies.
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Bibliografische Details
Titel: Services Marketing Management: An ...
Verlag: - -
Erscheinungsdatum: 1999
Einband: Paperback
Zustand: Very Good