Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business

Wolfgang Ulaga

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Sprache: Englisch

Verlag: Service Strategy Press, 2017

069281910X / 9780692819104

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Artikelbeschreibung des Verkäufers

In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to- determine if your company is fit-for-service,- make the most of your existing services, - innovate and create value-added services and customer solutions beyond your products, - embed a true service-centric culture in your organization, - drive change and align your service strategy with corporate goals, - transform your product-centric sales force into a service-savvy sales organization, - design an organizational structure that promotes service growth, and- align your interests with distributors and partners.Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research. …

Bestandsnummer des Verkäufers 00095411191

Titel
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Autor
Wolfgang Ulaga
Verlag
Service Strategy Press
Erscheinungsjahr
2017
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
069281910X
ISBN-13
9780692819104

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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