Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right.
This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success:
Week 1: Successful Selling In A Week
Week 2: Successful Key Account Management In A Week
Week 3: Successful Negotiating In A Week
Week 4: Successful Customer Care In A Week
ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Christine Harvey is an award winning sales executive, author of six best-selling business books in 22 languages, a board member for corporations, a popular conference speaker, plus a trainer to the U.S military and corporations worldwide. Grant Stewart has specialised in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 16 years. He is a Group Course Director for the Chartered Institute of Marketing and the Institute of Professional Sales. Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching. Peter Fleming, MA HRM, has over 30 years experience as an International Management Consultant and Principal of PFA International. He is a Chartered Marketer and Chartered Fellow of the Institute of Personnel Development and has trained thousands of negotiators from all over the world.