Selling and Sales Management

David Jobber

59 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pearson Education Limited, United Kingdom, Harlow, 2024

1292731400 / 9781292731407

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 16. März 2007

Softcover

Zustand: Gebraucht - Gut

EUR 39,98

EUR 6,60 Versand 
Versand von Vereinigtes Königreich nach USA

Anzahl: 2 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channelsUpdated content on the role of social media and artificial intelligence in sellingA fully revised chapter on sales managementIncreased coverage of strategic selling and partneringDiscussion on the interactions between sales and marketing functionsExtended discussion on customer managementNew and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing. Geoff Lancaster is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management. Kenneth Le Meunier-FitzHugh is a Visiting Fellow at IMD (Switzerland), Warwick University and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and HSBC. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR015105225

Titel
Selling and Sales Management
Autor
David Jobber
Verlag
Pearson Education Limited, United Kingdom, Harlow
Erscheinungsjahr
2024
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1292731400
ISBN-13
9781292731407
Artikelgewicht
816 Gramm
Abmessungen
185.0 x 240.0

WorldofBooks

Goring-By-Sea, WS, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 16. März 2007

Versandkosten von Vereinigtes Königreich nach USA

Artikel7 bis 12 Werktage5 bis 9 Werktage
Erster ArtikelEUR 6,60EUR 14,15
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

Spezialisierung

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Vereinigtes Königreich BN12 4QY