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Are They Selling Her Lips?: Advertising and Identity

Moog, Carol

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ISBN 10: 0688087043 / ISBN 13: 9780688087043
Verlag: William Morrow & Co, Scranton, Pennsylvania, U.S.A., 1990
Gebraucht Zustand: Fine Hardcover
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Bibliografische Details

Titel: Are They Selling Her Lips?: Advertising and ...

Verlag: William Morrow & Co, Scranton, Pennsylvania, U.S.A.

Erscheinungsdatum: 1990

Einband: Hardcover


Zustand des Schutzumschlags: Near Fine

Auflage: First Edition.

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"Are They Selling Her Lips?" Advertising And Identity, by Moog, Carol

From Library Journal:

In this volume, clinical psychologist Moog, who has also worked as a market researcher, shows how contemporary advertising plays upon human hopes, fears, anxieties, and fantasies to sell products. Various sections treat topics such as ads that feed on human tendencies to be aggressive; the use of babies and adorable children to grab attention; and the perpetuation of social and cultural stereotypes by advertisers. Certain to generate controversy is chapter 7, in which Moog discusses ads which use overt or hidden sexual meanings to associate the product with enhanced sexual attractiveness for the product user. Well illustrated with approximately 120 ads, this is recommended for social science and business collections.
- Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1990 Reed Business Information, Inc.

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