I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World

James Geary

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Sprache: Englisch

Verlag: HarperCollins Publishers Inc, 2011

0061710288 / 9780061710285

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Artikelbeschreibung des Verkäufers

According to "New York Times" bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide a good chorus for us to dance to. It also wholly forms how people look at and experience the world and drives invention and creativity. Although most people would assume that metaphor's only place of influence is in literature and song, as Geary argues, metaphors are found in all aspects of life from economics to neuroscience to advertising. The unusual title actually comes from Arthur Rimbaud - a man who would go on to become a businessman, financier, and explorer in the 19th century, but started out humbly as a poet. For him, metaphor was the basis of poetry and in its most simple terms, he stated, metaphor is when I is an other - a simple equation to show when one thing totally represents something else. I Elvis' case, her lips were a volcano. In "I Is an Other", Geary takes us from Aristotle's equation for metaphor x=y (as in Juliet=the sun in one of Shakespeare's most well known lines, "Juliet is the sun") to showing how metaphors such as a soaring housing market may have contributed to the most recent economic downturn and the rise in foreclosures. For Geary, metaphor is so ingrained in our daily lives, it actually influences how we see, react to, and affect the world around us. With witty prose, relevant arguments, and an original thesis, "I Is an Other" is sure to delight lovers of language. Geary is a master at his subject and his book will open eyes to the power of metaphor in every aspect of our connections. …

Bestandsnummer des Verkäufers CIN0061710288G

Titel
I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World
Autor
James Geary
Verlag
HarperCollins Publishers Inc
Erscheinungsjahr
2011
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0061710288
ISBN-13
9780061710285

World of Books (was SecondSale)

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Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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