The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

Jay B Barney

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Sprache: Englisch

Verlag: Berrett-Koehler Publishers, 2023

1523004924 / 9781523004928

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Artikelbeschreibung des Verkäufers

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common: 1. The actions that build these stories are authentic 2. These stories "star" the leader 3. They signal a clean break with the past, and a clear path to the future 4. They appeal to employee heads and hearts 5. They're often theatrical or dramatic 6. They're told, and re-told, throughout the organization With extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.…

Bestandsnummer des Verkäufers 00066027529

Titel
The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization
Autor
Jay B Barney
Verlag
Berrett-Koehler Publishers
Erscheinungsjahr
2023
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1523004924
ISBN-13
9781523004928

World of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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