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Screening culture, viewing politics: an ethnography of television, womanhood and nation in Postcolonial India.

Mankevar, Purnima.

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ISBN 10: 0822323907 / ISBN 13: 9780822323907
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Durham & London: Duke University Press, 1999. Paperback, xii,429 pp. Index. Illustrated. Condition : very good copy. ISBN 9780822323907[KEYWORDS: CULTURAL STUDIES*, Indian culture. Buchnummer des Verkäufers 178038

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Titel: Screening culture, viewing politics: an ...

Einband: Soft cover

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Inhaltsangabe:

In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence—Mankekar dissects both the messages televised and her New Delhi subjects’ perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women’s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs’ integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.
Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.

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"In India, where nothing stands still, least of all, tradition, it is remarkable how the unwavering eye of Purnima Mankekar has studied the ceaseless working and reworking of the gendered anxieties of a nationalized, post-colonial, febrile middle under the flickering light of Doordharshan--India's state run television. "Screening Culture, Viewing Politics" is a must for anyone interested in culture in the broadest and most fecund sense of that term."--E. Valentine Daniel, author of "Charred Lullabies: Chapters in an Anthropography of Violence"

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