The School and Community Relations, 10th Edition

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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Bestandsnummer des Verkäufers 0137072511-7-1-13

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The communication and relationship-building talents of school leaders are being tested in new ways daily: there is an increasing demand to hold all school efforts accountable for results, a new needs to manage around-the-clock news and commentary about schools and school programs, and building pressure to creatively engage key constituencies to build support for school efforts. The newest edition ofThe School and Community Relations recognizes the ever-evolving world of effective community relations and provides readers with the newest research, most current topics, and newest strategies for success.

With a team of experienced authors who have honed their administrative leadership skills first-hand in schools across North America, this text lends students a field-tested, step-by-step guide to establishing strong community communication in a variety of school environments. Focusing on both the hows and the whys of each approach and stratagem, the new tenth edition is fully revisited and revised, with new and updated material concerning communication campaigns, crisis communication, strategic planning, assessment and accountability, and working with the news media.