Scenario Planning: Second Edition. Dieser Artikel ist nicht verfügbar.Scenario Planning: Second Edition

"Featuring a comprehensive survey of scenario building techniques backed up by real-world examples, Ringland's excellent Scenario Planningserves as a superb introduction to the concepts, processes, and purposes of scenario building, whether for graduate students in foresight, or corporate planners and decision-makers."
--Professor Wendy Schultz, Director, Infinite Futures and Fellow, World Futures Studies Federation
 
"Nobody can ignore the future. This book is a must-read for any manager aspiring to put scenarios into practice."
--Arie De Geus, Former Director of Shell International Petroleum and author of The Living Company
 
"Information technology will change how, where, when we work. Scenario Planning offers us a mechanism by which to bring structure to this and other forms of complexity, offering us the vital ability to understand the dynamics of change."
--Dr Oliver Sparrow, Challenge Forum
 
Now fully revised and updated, Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. 'What happened next' sections for case studies from the first edition are also included.
 
Packed with clear lessons and straightforward advice, Scenario Planning tells you what works, when it works and why. The book's overall message is that scenarios are not predictions or forecasts, but effective weapons in managing the uncertainties of the future.

After research at the University of California, Berkeley and as a Fellow at Somerville College, Oxford, Gill Ringland had a career in the IT industry. After roles in software houses, process control and semiconductor companies, she joined ICL. There she was responsible for building a £3bn new business over five years. As Head of Strategy she used scenarios to understand the complexities of the Information & Communications industry and map ICL's future.
Gill is a past Member of SRC's Computing Science Committee and of the Council of the Economic and Social Research Council. She is a Court Assistant of the Information Technologists Livery Company, an ICL Fellow Emeritus, a Fellow of the British Computer Society and Graduate of Stanford's Senior Executive Program.
Since 2002 Gill has written and consulted widely as Fellow and Chief Executive of St Andrews Management Institute (SAMI). She is the author of three books - Scenario Planning, Scenarios in Business and Scenarios in Public Policy - all published by Wiley. Scenarios in Marketing, co-authored with Laurie Young, is currently in preparation.