Scenario Planning: Managing for the Future. Dieser Artikel ist nicht verfügbar.Scenario Planning: Managing for the Future

A strategic management tool that helps companies create their own futures. In this book, readers learn all about powerful scenario planning tools that dramatically magnify a manager's ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them. They also learn how to fashion dynamic strategies for taking advantage of whichever future emerges.

Gill Ringland graduated as a physicist, spending two years at the University of California at Berkeley and a year as a Fellow of Oxford, before moving into the area of computing. After working for an expanding software house, where she became Chief Technical Consultant, Gill moved on to work for the Computing Science Committee of the UK and the Engineering Research Council. She is a Liveryman of the City of London,a Fellow of the BCS and a Member of the IEEE. In her current post as Group Executive Gill Ringland is responsible for strategy at ICL.