42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from Around the World

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to:

• Craft the right positioning and messaging for your prospective customers.
• Communicate with your customers in terms that are meaningful to them.
• Use the web and social media to have two-way conversations with your customers.
• Use web analytics to understand customer interest.
• Work effectively with sales and sales channels to manage leads and drive revenue.
• Become recognized in your company or organization.
• Discern a prospect’s digital body language from web interactions.
• Understand the new rules of public relations.