Rocking The Ages: The Yankelovich Report On Generational Marketing

Sprache: Englisch

Verlag: Collins Business, 1998

0887309003 / 9780887309007

Anbieter: SZ Global, Toronto, ON, KanadaSZ Global

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 3. Oktober 2025

Softcover

Zustand: Neu

EUR 40,78

EUR 34,20 Versand 
Versand von Kanada nach USA

Anzahl: 4 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for that matter, are Baby Boomers acting nothing like their parents did in their fifth decade? Why does the 40-year-old oftoday have much more in common with her 20y-year-old self than with today's college student? The hidden force at work in each of these examples and many others is generational. Generational ties link widely disparate individuals of varying education, income and life stage. And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal -- in some instances more important than any sort of demographic information. To an astonishing degree, your generational cohort -- Mature (born 1909-1949), Boomer (born 1946-1964), or Xer (born 1965-present) -- defines who you are, what you believe and what you buy. You don't need us to tell you this; you know it instinctively. For nearly 30 years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers -- their preferences, habits and lifestyles -- mostly for the exclusive proprietary use of Yankelovich's corporate clients. In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers and the Matures. Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy and what motivates them to buy. Brimming with graphs and charts -- and real-life, real-product examples of families, individuals and their buying patterns -- Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers. Founded by Dan Yankelovich in 1958, Yankelovich Partners, the nation's leading consumer research organization, has published each year since 1971 a proprietary report on consumer behavior, The Yankelovich MONITOR, and has also provided highly specialized custom research for corporate clients, as well as public opinion research for Time (for 22 years) and Time/CNN (since 1989).…

Bestandsnummer des Verkäufers 9780887309007

Titel
Rocking The Ages: The Yankelovich Report On Generational Marketing
Autor
J. Walker Smith; Ann S. Clurman
Verlag
Collins Business
Erscheinungsjahr
1998
Zustand
New
Einband
Paperback
Sprache
Englisch
ISBN-10
0887309003
ISBN-13
9780887309007

SZ Global

Toronto, ON, Kanada

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 3. Oktober 2025

Versandkosten von Kanada nach USA

Artikel5 bis 10 Werktage3 bis 5 Werktage
Erster ArtikelEUR 34,20EUR 36,88
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

Spezialisierung

Fiction, and etc., Novels, Business, Religious, Law