Rocking the Ages

J Walker Smith

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Sprache: Englisch

Verlag: HarperCollins Publishers Inc, 1997

0887308139 / 9780887308130

  • Hardcover
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Artikelbeschreibung des Verkäufers

You've done the research. You know your customers' income, where they live, what they drive. But you don't know whether they prefer Bob Dylan or Alanis Morissette. Or Pepsi, or Snapple, or tap water. And you don't know why.The hidden force at work is generational. Generational ties link widely disparate individuals of varying education, income, and life-stage. And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal-in some instances more important than any other sort of demographic information.Your generational cohort-Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present)-defines who you are, what you believe, and what you buy to an astonishing degree. You don't need us to tell you this; you know it instinctively. Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with real-life, real product examples of families, individuals, and their buying patterns, Rocking the Ages is the definitive guide to targeting your business' products and services to your ideal consumers. J. Walker Smith, Ph.D., is the managing partner at Yankelovich Partners, Inc., and a nationally recognized expert on marketing and social trends and their impact on business. Ann Clurman, a Yankelovich partner with more than twenty years of experience with The Yankelovich MONITOR], is a widely recognized authority on consumer trends. Peter Thomas is a distinguished and versatile narrator, whose voice can be heard on Nova and in innumerable commercials.…

Bestandsnummer des Verkäufers 00108317877

Titel
Rocking the Ages
Autor
J Walker Smith
Verlag
HarperCollins Publishers Inc
Erscheinungsjahr
1997
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0887308139
ISBN-13
9780887308130

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

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Erster ArtikelEUR 0,00EUR 9,75
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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