Road to Relevance: 5 Strategies for Competitive Associations (ASAE/Jossey—Bass Series). Dieser Artikel ist nicht verfügbar.Road to Relevance: 5 Strategies for Competitive Associations (ASAE/Jossey—Bass Series)

"Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples. Among other takeaways, you'll learn: How to identify strengths that deserve a concentration of resources ; The value of a coordinated product and service portfolio and how to achieveone ; The negative effect that marginal or underperforming activities have on your organization and ways to abandon them."--publisher description.

Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm specialising in strategy and planning for trade associations, professional societies, and other tax-exempt membership organisations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.

Mary Byers, CAE, a former association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training and facilitating strategic planning retreats, assisting task forces and work groups, and helping association staff and volunteers talk through tough issues.