Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
Regester, Michael; Larkin, Judy
ISBN 10: 0749451076 ISBN 13: 9780749451073
Verlag: Kogan Page, 2008
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Bestandsnummer des Verkäufers U9780749451073
Inhaltsangabe:
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Über die Autorin bzw. den Autor: Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.
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Titel: Risk Issues and Crisis Management in Public ...
Verlag: Kogan Page
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Very Good
Zustand des Schutzumschlags: 46825976
Signiert: 5/14/2025 10:51:32 AM
Auflage: 1747219892.
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Risk Issues and Crisis Management in Public Relations
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Zustand: Fair. Beschriftungen / Markierungen; Leichte Risse. The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. Artikel-Nr. a27df55a-4267-4749-88f2-30fd3a52b6ca
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Paperback. Zustand: Very Good. Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749451073
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
Verlag:
Kogan Page (edition 4th), 2008
ISBN 10: 0749451076
ISBN 13: 9780749451073
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
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