The Rise of the Creative Class and How It's Transforming Work, Life, Community and Everyday Life

Richard Florida

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Sprache: Englisch

Verlag: Basic Books, United States, New York, 2002

0465024769 / 9780465024766

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A maverick economist looks at the growing influence of today's newest "Creative Class" and offers innovative and practical lessons for business and workers. Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives. Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25 per cent of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

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Titel
The Rise of the Creative Class and How It's Transforming Work, Life, Community and Everyday Life
Autor
Richard Florida
Verlag
Basic Books, United States, New York
Veröffentlichungsjahr
2002
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0465024769
ISBN-13
9780465024766
Artikelgewicht
753 Gramm
Abmessungen
156.0 x 236.0

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