Titel: Revolutionizing Product Development : Quantum Leaps in Speed, Efficiency, and Quality
Verlag: Free Press
Erscheinungsjahr: 1992
Sprache: Englisch
ISBN-10: 0029055156
ISBN-13: 9780029055151
Einband: Hardcover
Zustand: Good

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A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

�ber die Autorin bzw. den Autor

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School.

Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).

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