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Bibliografische Details

Titel: Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
Verlag: Cyan Communications
Ver�ffentlichungsdatum: 2005
Sprache: Englisch
ISBN-10: 1904879349
ISBN-13: 9781904879343
Bindung: Softcover
Zustand: Very Good

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Don Peppers and Martha Rogers, Ph.D., are world-renowned experts on customer-based business strategies. They were individually named to Accenture�s global list of "Top 100 business intellectuals" for two consecutive years, and are cited in the UK Chartered Institute of Marketing�s inaugural listing of the 50 "most influential thinkers in marketing and business today." They are the founding partners of Peppers and Rogers Group, the world�s leading customer-focused management consultancy firm, and are two of today�s leading business authors � their previous bestsellers include 'The One to One Future' and 'Enterprise One to One'.

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