Retailing (Dryden Press Series in Marketing). Dieser Artikel ist nicht verfügbar.Retailing (Dryden Press Series in Marketing)

This third edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. The authors have added many new and exciting features. Given the impact of the Internet and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. Thus, every chapter in this text discusses the impact of the Internet and Global Retailing on retailing concepts and practices. Retailing provides the student with an understanding of the inter-relationship of the various activities that retailers face daily and highlights how retailers must use both creativity and analytical skills in order to solve the problems of today's fast-paced environment.