Retail(Chinese Edition)

Sprache: Chinesisch

Verlag: China market, Pub. Date :2007-10-01, 2000

7509202523 / 9787509202524

Anbieter: liu xing, Nanjing, JS, Chinaliu xing

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Artikelbeschreibung des Verkäufers

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Publisher: China Market Pub. Date :2007-10-01. This book is divided into three main sections. The first part is mainly involved in retail organizations. the relationship between customers and retailers. as well as to investigate the interaction between the two methods. There are also chapters on the international retail and retail environment-related issues. Working on the second part of the retail portfolio - a retailer can be used to attract target customers a unique combination of strategies. Location. product. pricing. advertising. atmosphere and layout are important factors in this section. The third part dealt with the retail management. This section demonstrates the program. particularly for financial planning and performance measurement as the retail industry is essential for other commercial enterprises. Also the role of technology in retail. retail and law. and to explore the future of retailing. Contents: Introduction of retail and retail customers a trend in retail sales of retail evolution theories Introduction 2 independent operators. retail organizations. chain stores or discount department store chain of cooperative supermarkets and hypermarkets supermarkets. mail-order services. retail and franchise modes in other retail wholesale retail financial organizations. 3 Introduction The study of economies of scale and scope economies experience structural analysis of enterprise integration strategy introduction four main types of grand strategy and organizational culture. quality of management of the value chain of international retail synergy 5 6 Introduction multinational strategic planning and policy introduction in the retail business is what should be How to reach the general retail strategies where specific strategies 7 retail retail retail market research market research steps Introduction of information sources to gather information questionnaire design sampling and analysis of information and market research reports the results of the type of retail environment Introduction 8 retail retail retail micro environment of macro-environment Introduction 9 customer buying behavior of participants in the buying process buying process factors that affect customer choice within the market segmentation variables external variables Introduction 10 different customer needs based segmentation of the advantages and disadvantages of market segmentation strategy of market segments Introduction The combination of 11 retail stores to determine the location of the overall site area source area analysis to determine the different source areas or trade area sales potential of the area to select the most suitable for the specific location of the specific locations selected profit making assessment of 12 products own brand goods inventory INTRODUCTION turnover margin sales forecasts 13 commodity procurement Introduction buyer procurement planFour Satisfaction guaranteed,or money back.…

Bestandsnummer des Verkäufers K20601

Titel
Retail(Chinese Edition)
Autor
( YING ) LUO JIE ? KAO KE SI // BAO LUO ? BU LI DUN
Verlag
China market, Pub. Date :2007-10-01
Erscheinungsjahr
2000
Zustand
New
Einband
paperback
Sprache
Chinesisch
ISBN-10
7509202523
ISBN-13
9787509202524

liu xing

Nanjing, JS, China

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 7. April 2009

Versandkosten von China nach USA

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Unternehmensdaten der Verkäuferin bzw. des Verkäufers

NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

JS, China