Retail Management: Text and Cases

U.C. Mathur

Verlag: I.K. International Publishing House Pvt. Ltd., 2010
ISBN 10: 9380578660 / ISBN 13: 9789380578668
Neu / Paperback / Anzahl: > 20
Verkäufer BookVistas (New Delhi, DELHI, Indien)
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen

Über dieses Buch

Leider ist dieses Exemplar nicht mehr verfügbar. Hier sehen Sie die besten Ergebnisse zur Suche nach Retail Management: Text and Cases.

Beschreibung:

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers. Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas. The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers. Buchnummer des Verkäufers IK-9789380578668

Über diesen Titel:

Inhaltsangabe: Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which cover the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.

Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas

The book describes retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.

Contents:

  • Retail Management-an Introduction
  • Retail Operating Plan
  • Locating New Customers
  • Retail Brand Management
  • Strategic Human Resource Management in Retail
  • Retail Specifics
  • External Business Environment
  • Motivating Retail - Critical Success Factors
  • Merchandising and Inventory Planning for Retail
  • Retail Pricing Strategies
  • Retail Economics Worldwide and Competitive Advantage on e-Retailing
  • Purchase, Stores, Inventory and Logistics in Retail Management
  • Strategies for Retail Advertising, Promotion and PR
  • Marketing Research
  • Consumer Behaviour and Market Segmentation
  • Comprehensive Retail Strategy

 

Case Studies

  • Understanding Case Studies
  • Pharma Retailing
  • Reliance Retailing
  • FMCG Retail
  • HDFC Bank
  • TESCO
  • Westside Store
  • Complete Retail Plan
  • Carrefour
  • Marks & Spencer Department Store
  • Changes in the Oil Industry Retailing
  • Wal-Mart
  • Subhiksha
  • Kinetic Honda case
  • Shoppers Stop
  • Bata Factory Store
  • Maruti Retail

Index

About the Author: U.C. Mathur is presently, Director MDP and Professor at the Integrated Academy of Management and Technology (INMANTEC). Dr. Kurliegh King, the eminent professor of Management in the USA

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Titel: Retail Management: Text and Cases
Verlag: I.K. International Publishing House Pvt. Ltd.
Erscheinungsdatum: 2010
Einband: Paperback
Zustand: New

Beste Suchergebnisse beim ZVAB

1.

Zentes, Joachim, Dirk Morschett and Hanna Schramm-Klein:
Verlag: Wiesbaden : Gabler, (2007)
ISBN 10: 383490287X ISBN 13: 9783834902870
Gebraucht Paperback Erstausgabe Anzahl: 1
Anbieter
Bewertung
[?]

Buchbeschreibung Wiesbaden : Gabler, 2007. Paperback. 1st ed.. 366 S. : graph. Darst. Ex.-Libr., Good condition. Cove slightly creased. Sprache: Englisch Gewicht in Gramm: 730 Sonderangebot: Dieser Verkäufer bietet Kunden einen exklusiven Rabatt von 20% auf sämtliche Preise. Alter Preis: 8,80 EUR. Artikel-Nr. 549222

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 7,04
Währung umrechnen

In den Warenkorb

Versand: EUR 3,00
Innerhalb Deutschland
Versandziele, Kosten & Dauer

2.

Joachim Zentes
Verlag: Betriebswirt.-Vlg Gabler Okt 2016 (2016)
ISBN 10: 3658101822 ISBN 13: 9783658101824
Neu Taschenbuch Anzahl: 1
Anbieter
AHA-BUCH GmbH
(Einbeck, Deutschland)
Bewertung
[?]

Buchbeschreibung Betriebswirt.-Vlg Gabler Okt 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. 468 pp. Englisch. Artikel-Nr. 9783658101824

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 52,81
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb Deutschland
Versandziele, Kosten & Dauer