"Basics Fashion Design: Research and Design" will lead you through the essential stages of research and translation into design ideas. It explains the importance of identifying your target market and understanding the different levels and genres of fashion before setting out on the creative research. The book then explores the many avenues for researching, the need to set a theme, concept or narrative to your collection and explains how to translate research into early design ideas and techniques used in bridging the gap between research and design. Design development is also explained and communicated through a series of structured stages. Finally the book shows and explores a variety of approaches to communicating and rendering your design work.

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Simon Seivewright is an academic, teacher and freelance designer. Simon has worked with leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. Simon has taught at the London College of Fashion and is currently course leader at Northbrook College, teaching Fashion Clothing and Textiles.

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