Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

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Über die Autorinnen und Autoren: Sergio Zyman is the bestselling author of The End of Marketing as We Know It as well as the chairman of the Zyman Group, a strategic consulting firm whose clients include EDS, ConAgra Foods, Alcoa, and Blockbuster. He is also the namesake of Emory UniversityÂ’s new Zyman Institute for Brand Science.

Armin A. Brott is a business writer.