Remarkable Retail: How to Win and Keep Customers in the Age of Digital Disruption

Steve Dennis

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Sprache: Englisch

Verlag: Greenleaf Book Group LLC, 2020

1928055710 / 9781928055716

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Artikelbeschreibung des Verkäufers

Physical retail isn't dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience. Despite the clickbait headlines that warn of a 'retail apocalypse,' many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips. In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonised, mobile, personal, connected, memorable, and radical. In most retail categories, digital channels are now central to the consumer's journey, but that doesn't mean people aren't also shopping in stores. Packed with illuminating case studies from some of modern retail's biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience. In an age where consumers have short attention spans and myriad options, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.…

Bestandsnummer des Verkäufers 00104242640

Titel
Remarkable Retail: How to Win and Keep Customers in the Age of Digital Disruption
Autor
Steve Dennis
Verlag
Greenleaf Book Group LLC
Erscheinungsjahr
2020
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1928055710
ISBN-13
9781928055716

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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