Titel: The Referral of a Lifetime
Verlag: MasterTrack International
Zustand: Very Good.
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Understand the value of your relationships...
Can you build a business and stay true to yourself? Can you develop a business and be pulled into sales rather than pushing? Can you stop having to make cold calls? The Referral of a Lifetime answers these questions and more. In an allegory-style, author Tim Templeton offers a new way of building a business around building relationships. He calls it "taking the highground". The Referral of a Life is a parable of business practiced with deep feeling, a transformation of thinking about how to live in this world as a business person.From the Publisher:
Have you ever wondered why success is so easy for others but not for you?
Do other people know some business secret you don't?
Susie McCumber was asking herself these questions over her usual cup of dark roast coffee at the California Coffee and Bistro one morning. She was at a crossroads with her new business that had seemed, only a few months earlier, so achievable. Now she was having doubts. She was unhappy with the person she was becoming in order to achieve the success she desired. Should she return to a "safe" job she didn't like?
She had nearly resigned herself to giving up her dream of success when Chuck, the owner of the coffee shop, referred her to a mysterious person named David Michael Highground. Within 48 hours, Susie's life and business would never be the same again.
After asking Susie some unusual questions designed to see if his system's "secrets" were right for her, the mysterious Mr. Highground introduced her to four successful business people who had, at one time, been in Susie's position. Then they, too, met Mr. Highground, and their lives and businesses were dramatically transformed. One by one, they reveal the four secrets they learned from him.
What will Susie learn? Something surprisingly simple: Susie will find out she doesn't have to change at all. Indeed, before Mr. Highground's system can work, she must learn to be comfortable with who she is and the gifts she already possesses. Only then will she discover that she can be successful in business and in business relationships without ever having to make a cold call again.
In the brief time it takes to read this well written, enlightening story, you, as well as Susie, will possess the Highground insights that promise unmatched performance in any business. Meeting Mr. Highground will truly be a referral of a lifetime--for Susie, and for you!
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