Rebel Talent: Why It Pays to Break the Rules at Work and in Life

“Great stories, great science, and great practical advice about how, when, and why to break the rules.”

   ― Angela Duckworth, New York Times bestselling author of Grit

Do you want to follow a script ― or write your own story?

Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives.

Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us.

Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace.

Gino argues that the future belongs to the rebel ― and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life.

Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed ― by breaking all the rules.

Grounded in over a decade of research, this book provides a practical guide for constructive rule breaking, including:

• A Talent for Curiosity: Learn why asking "Why?" is one of the most powerful tools for success, drawing on surprising lessons from the world’s top chefs to groundbreaking animators.
• A Talent for Perspective: Discover how to broaden your view of the world and see challenges as others do, turning complex problems into breakthrough business strategy.
• A Talent for Diversity: Challenge predetermined roles and defy stereotypes to build stronger teams and drive better performance, as proven in businesses from the NBA to Deutsche Bank.
• Principles of Rebel Leadership: Master eight core principles for leading from the trenches, encouraging dissent, and fostering the happy accidents that lead to true breakthroughs.
• A Framework for Nonconformity: Move beyond theory with an actionable framework that shows you when, why, and how to challenge the status quo for greater success and fulfillment in work and life.

Francesca Gino is an award-winning researcher and teacher, and a tenured professor at Harvard Business School. Her consulting and speaking clients include Bacardi, Akamai, Disney, Goldman Sachs, Honeywell, Novartis, P&G, and the U.S. Air Force, Army, and Navy. She has been honored as one of the world’s Top 40 Business Professors under 40 and one of the world’s 50 most influential management thinkers. Her work has been featured on CNN and NPR, as well as in the Economist, Financial Times, New York Times, Newsweek, Scientific American, and Psychology Today.